How to Determine if Your Copywriter is Worth It
If you wish to use the internet to generate an income, you'll need a web site. If you want that website to help you be profitable, it must be extremely well written. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to create the text for your site. A good copywriter can help you bring in more profits than you could hope to see if you tried to compose the copy yourself. Of course, not all copywriters are effective. Some are crazily talented. Some merely wish they had talent and are trying to make some money because someone told them writing online would be a cinch. Here is how you will be able to tell the difference.
Does the copywriter have a web site of his or her own? Any copywriter that wishes to write web copy should have a web site that houses their biography, their resume, some samples and whatever else they feel the need to share. If they don't have a site of their own, how can they assist you with your own website? Observe the copy on their website too. If you notice lots of grammar and spelling errors, this is a terrible sign.
Do you respond favorably while you are reading the copy on the copywriter's website? This is more involved than merely finding grammatical errors and syntax errors. Does the web copy move you to experience any kind of emotional reaction? Does it cause you to warm up to him or her? Does the copy make you want to keep reading and discover more about the copywriter? Does the website copy make you want to jump to hire them right away? Does the website copy make you feel like you need to click away? Does it make you furious? These are all very crucial reactions and they demand your attention.
Carry out some background research on the copywriter. Try to find reviews on forums and unbiased web look what I found sites. It's not likely that you will find any negative reviews on the writer's own site. Search online for the copywriter's name to find out if there are any reviews or personal testimonials that are not run and can't be faked by the writer you are checking up on. Pay attention to these reviews and testimonials. Ask the writer to give you a couple of references. Be sure that you follow up and actually make contact with those references so that you can get an honest opinion from them.
Be sure you spend some time going through the samples furnished by the writer. Try asking the writer to send you some samples that aren't already provided on the website. This is particularly important if the copywriter says he or she is an expert in a certain field. If the writing is vague and reads like a regurgitated Wikipedia article, it is time to move on.
You have several options available to you when you're trying to see whether or not to hire a copywriter. It's important to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.